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THE OPPORTUNITY

YOUR FRAMEWORK FOR SUCCESS

A detailed look at our collaborative model, the investment, and the requirements for joining the Real Residential network.

COLLABORATION OVER COMPETITION

We believe that agents who collaborate—rather than compete—can deliver a higher standard of care and create better outcomes.

The Benefits of Co-Listing:

Our valued client will always have coverage via two experts rather than one
Accountability to each other raises the standard
More accurate pricing
Marketing creativity is born out of brainstorming
Broker to Broker rapport

SUSTAINABLE, REFERRAL-BASED GROWTH

With Real Residential's standards and brand trust, most of your business will come through referrals—not aggressive prospecting.

This means:

Lower client acquisition costs
Better client fit
Greater retention and referrals
Time to focus on service, not self-promotion

THE INVESTMENT IN YOUR FUTURE

Minimum Financial Requirements	Professional Standards
MINIMUM NET WORTH $750,000	REAL ESTATE EXPERIENCE 2+ Years
WORKING CAPITAL/LIQUIDITY $90,000	MANAGING BROKER'S LICENSE 6+ Months
TOTAL INITIAL INVESTMENT $165,000 - $305,000	PROFESSIONAL RECORD Zero BBB complaints and no disciplinary actions
	COMMITMENT Signed pledge for Real's Duty of Care

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© 2026 Real Residential Franchising LLC. All rights reserved.

The information on this website is for informational purposes only and is not an offer to sell, or a solicitation of an offer to buy, a franchise. Offers are made only through a Franchise Disclosure Document (FDD), which must be registered in certain states. We do not sell franchises unless the FDD has been delivered in compliance with state and federal law. We are not offering franchises to residents of, or for franchises to be located in, the following states unless and until we are registered or exempt: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Other states may impose registration or filing requirements under business opportunity or similar laws. Registration does not constitute approval by any state. To check our status in your state, please contact us.